Many popular grape juices were originally an add on to a company that specialized in some other type of juice. Many have a claim to be family or farm oriented but have been around a long time that they face the problem of stay traditional or rebranding to fit in a more modern world.
This is where Little Lilas shines. They are grape juice and grape juice alone, made by the same family and from the same vines for generations. Created by Marcy Ricke and her fond memories of making grape juice with her granddaughter, Lila, just like the generations before her. In order to successfully position Little Lilas from their competitors is to showcase the company’s heart, Lila, and by making customers feel like they’re a part of the family too.
Juice is a big part of most people’s childhood, so why, as adults, is it uncommon to drink juice? Studies show it’s because of the unhealthy amount of sugar added and the preference of wine or coffee. Little Lilas mended this gap as a healthy, organic juice that is designed with adults in mind.
Little Lila’s brand is built from a family tradition that’s been ongoing for generations. I translated that idea into a “circle of life” concept with the color palette. Also representing the phase of life which correlates with our message of being created for all ages.
Little Lilas juice is produced for consumers in two sizes: 1L cartons, and 250 ML individual juice boxes. Designed with adults in mind the packages has a simplistic look with a signature purple lid. You can fuel your inner child without feeling juvenile.
Little Lila’s ad campaign showcases the brand’s unique selling point, being a juice box for adults. Using energetic imagery to reveal a fun side of adulthood. These ads will be in business areas to promote a quick and healthier morning drink option for work goers.