DESIGN TEAM
Kylee Palmer
Christina Nguyen
Rebecca Flores
Samantha Chapman
ROLE
Design Research: All Members
Art Direction: All Members
UX/UI: All Members
Copywriting: All members
Typography: Samantha Chapman
Social Media: Christina Nguyen
Digital Ads: Kylee Palmer
Photography: Kylee Palmer
Podcast: Kylee Palmer & Rebecca Flores
Background
Established in 1991 as a small antique collective, Uncommon Objects has matured over the years into the one-of-a-kind emporium of transcendent objects that you see before you. Twenty-four hardworking antique sellers have been assembled under one roof to bring you this very genuine and sometimes quirky slice of American culture and history.
Uncommon Objects has been described as "your eccentric uncle’s attic on steroids." And remember, this is no museum. This stuff is for sale. As the ultimate "green" shopping experience, there is something to satisfy your nostalgic yearnings and peak your sentimental curiosities.
Challenge
The brief for this project was to translate Uncommon Object’s unique shopping experience to an online space, while keeping on-brand with their already establish aesthetic.
existing logo
updated logo
Mission + Onlyness
We relish the time worn and well loved.
We are crazy about genuine patina.
We cherish folk arts and parlor crafts from around the world.
We reflect the melting pot that is the American experience.
We adore ingenious repair.
We thrill at creative solutions.
We love good design.
We honor beauty found in unexpected places.
We enjoy the thrill of the hunt.
We are inspired by the joy found in serendipity.
We are Uncommon Objects.
*Repurposed from uncommonobjects.com
The only curated antique shop that offers an unique online experience.
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Web Design
Home | Shopping | Uncommon Flea | Blog
Home Page
Shopping Page
Uncommon Object flea market, Uncommon Flea transformed into an online marketplace.
Blog Page
Ad Campaigns
Podcast | Instagram Stories | Digital Ads | Guest Blog
Podcast Ad
The Mothball Prophecies podcast is about people who enjoy collecting objects and learning about their collection’s history. Creators Samantha and Jill bring on a variety of new guests every week and conduct interviews that cover topics including specific items, inspiration for collecting, family history, etc. Their audience is similar to Uncommon Objects and is an example of an ad avenue they could take because of similar audiences.
Mothball Prophecies Script
Samantha: One thing I love about local antique shops is their unique inventory and the thrill of finding objects that fit me.
Jill: It’s not so thrilling when the shop you want to explore isn’t local to you.
Samantha: That's what’s rare about Uncommon Objects and their unique online retail experience. You don’t have to live in Austin Texas to get Uncommon Object’s full aesthetic and curated treasures.
Jill: Shoppers and collectors of all things from all over can experience what this well-crafted store has to offer. With 24 in-house curators, Uncommon Objects is dedicated to finding time-worn and well-loved objects inspired for you.
- Samantha: Visit them at uncommonobjects.com/shop to see their online collections.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
- email@domain.com
Social Media
Uncommon Objects consistently has a beautiful, well-curated instagram stream but lack utilizing stories. We created an animated story to drive traffic to the new retail website.
Digital Ads
Digital ads will be featured on antique blogs, second-hand retail, and interior decors sites. These will engage out-of-town customers with similar aesthetics and direct them to the new online store.
Guest Blog
Uncommon Objects will have guest blogs and instagram takeovers from similar local shops to expose them to a broader “like-minded” customer base.
