This will include a full brand development with a new name, color palette, typekit, and various touchpoints such as merchandise, signage, personalized publication, and an interactive storyline to elevate Explor Science & Discovery experience.
Explor boasts a wide array of exhibitions and activities, yet it currently lacks a unifying feature that connects all of these offerings. Presently, visitors have the option to purchase tickets for individual museum exhibits or opt for an all-access pass. Interestingly, most people lean towards the all-access pass due to minimal price differences.
Given that Explor is a popular destination for local family outings and field trips, it's highly likely that not every exhibit appeals to everyone. To address this, we propose the integration of an interactive adventure that spans the entire museum, enticing all visitors to explore the entirety of our offerings.
Our solution involves creating a digital extension that becomes active with the purchase of an all-access pass. This digital extension will enable users to immerse themselves in interactive storylines, offering them the choice to become an Astronaut on a thrilling mission or an Explorer embarking on an exciting quest, thereby enhancing their overall museum experience.