Overview
Funded by NASA as Kansas’ Premier Science Center, The Exploration Place has grown into much more over the years by branching out with Earth and technology learning centers. This proposed rebrand will accommodate all the immersive exhibitions EXPLOR Science & Discovery has to offer. The primary logo represents the outer space elements since that is what they’re known for and the brand extension will incorporate the Earth sciences that the museum has expanded into. Visitors will have the choice if they want to be an ‘astronaut’ or an ‘explorer’ on the digital extension and that will determine what merchandise is branded with: space or earth.
This will include a full brand development with a new name, color palette, typekit, and various touchpoints such as merchandise, signage, personalized publication, and an interactive storyline to elevate Explor Science & Discovery experience.
Logo Rebrand
Existing Logo
Rebrand Primary Logo
Rebrand Extension Logo
Color Palette
Visual Elements
Typography
Brand Voice
Touchpoints
Stationery | Publication | Signage | Merchandise
To attract funding and donations its important to incorporate brand touchpoints that have elements of professionalism to elevate the brand and meet certain criteria's.
Exhibition Entrance Signage
Wayfinding Signage
Photo Backdrop for Memory Keepsakes – Primary Logo
Photo Backdrop for Memory Keepsakes – Logo Extension
All Access Wristband With RFDI Chip for Digital Extension
To make things easier and organize for large groups such as class field trips visitors will receive a bag at check-in with everything they need provided by the museum or arranged with the school. There will be a version with the brand extension logo and imagery for those that chose to be an explorer during their visit. The drawstring will also come in multiple colors to help children keep track of which bag is theirs.
As an opportunity to educate children on recycling there will be a recyclable water bottle system. Visitors will receive this bottle at entrance or in their all-access bag and are expected to drop off at marked location on their way out.
Digital Extension
Summary | Ideation Process | Outcomes
Summary
Explor boasts a wide array of exhibitions and activities, yet it currently lacks a unifying feature that connects all of these offerings. Presently, visitors have the option to purchase tickets for individual museum exhibits or opt for an all-access pass. Interestingly, most people lean towards the all-access pass due to minimal price differences.
Given that Explor is a popular destination for local family outings and field trips, it's highly likely that not every exhibit appeals to everyone. To address this, we propose the integration of an interactive adventure that spans the entire museum, enticing all visitors to explore the entirety of our offerings.
Our solution involves creating a digital extension that becomes active with the purchase of an all-access pass. This digital extension will enable users to immerse themselves in interactive storylines, offering them the choice to become an Astronaut on a thrilling mission or an Explorer embarking on an exciting quest, thereby enhancing their overall museum experience.
Ideation Process
Wireframes
Final Outcomes
Digital prototype presents the touchscreen kiosk’s functionality. Full walk through on how the activity would perform and what would transpire if you select the incorrect answer.
Life Size Mock-Up
Disability Accommodations
A significant component will be to implement a feature that makes this accessible to all. Those who require accommodations can register for a QR code that provides them access to this experience straight from their phone or other device that they’re familiar with.
