This will include a full brand development with a new name, color palette, typekit, and various touchpoints such as merchandise, signage, personalized publication, and an interactive storyline to elevate Explor Science & Discovery experience.
Explor has many exhibitions and activities to offer but they lack a feature that connects all exhibits. Tickets are currently broken down per museum exhibit or you can purchase an all-access pass. Most people opt for the all-access because there is not much of a price difference. Being the local go to for family excursions and field trips, there’s bound to be an exhibit that is not appealing to everyone, so incorporating an interactive adventure throughout would encourage everyone to experience the whole museum. The solution is to create a digital extension active with the all-access passes. This will allow users to play through interactive storylines and will have the choice to be an Astronaut on a mission or an Explorer on a quest.