The project brief was to create an enterprise app to improve the daily work flow for visual merchandisers with the clothing company, Garage. Visual merchandising is the retail practice of designing and executing in-store displays in order to engage shoppers and increase sales.
Employees are currently using multiple apps to complete daily tasks such as manage inventory, communicate to other store, and get company updates. This is unorganized and becomes time consuming. Garage is nation-wide and by not having a set visual resource guide stores lack cohesion which takes away from the brand's aesthetic.
To create a helpful, quick, and easy-to-use enterprise app tailored for visual merchandisers at Garage. This app will improve the work flow for employees by having a space to organize and complete their daily tasks. The functionalities will include much needed tools and resources to keep each store cohesive, on-brand, and running smoothly.
Who is Garage?
”A casual clothing brand for young women who are fun and effortlessly sexy. With a spotlight on denim, our everyday basics and ‘gram-worthy’ trends are made to inspire confidence.”
* This is how Garage defines themself as a brand across their social media and website.
Requires a solution that is both swift and user-friendly, given the daily influx of tasks and distractions.
The functionality of this app will include a clean design with features that streamline all actions and make things easier for when employees are distracted and on-the-go.
In my final stage I user tested on 4 individuals, all in retail. One user mentioned she worked for a large clothing and information got lost many times due to the use of multiple apps. Another user found it most beneficial to direct message employees from various location instead of having to look up their store phone number, call the store, and many times find out they aren’t even working that day. I learned that an applications like this would be beneficial for many clothing companies, of all sizes.