Design Research: All Members
Ad Campaign: All Members
Copywriting: Christina Nguyen
Social Media: Kylee Palmer
Logomark: Kylee Palmer
Webdesign: Kylee Palmer,
Pamela Ochoa, & Christina Nguyen
Photography: Courtesy of Unsplash
Lume is a deodorant unlike any other. Created by an OB/GYN, Lume is designed to safely eliminate body odor at its source everywhere on every body. Free of aluminum, baking soda, and cruelty, so you can feel confident using it on even your most sensitive areas.
With such a strong USP and no direct competitor, Lume lacks the assertive voice needed to make themselves not only a recognizable but unparalleled brand. This is also crucial in the growing market of all natural products and deodorants.
Lume is “that friend”. Charismatic, relatable, supportive, and never condescending. They always have sh*t together, and they always smell good. Lume wants to promote an open conversation about bodies and body odor because hey, it’s all natural.
*no more shady aunt energy
To provide unmatched odor elimination formulated with all safe ingredients for every inch of every body, all the damn time.
Lume is the only doctor-developed deodorant made to safely eliminate odor on all parts of the body.
FOR ALL YOUR RIGHT PLACES